Why is simple attractive? That's because it simply works. Simplicity has always been associated with convenience in interactions between a user and a mobile application or website. Great usability has always been a result of great design. Flatness has been around for quite a while, but the topic went surging once Apple introduced iOS 7, which retreats from its previous principles towards flat design.
Why is flat perceived as a great solution for many kinds of software? Minimalistic approach has always been appreciated as the easiest to learn and use. At the same time, creating something minimalistic
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