Apple reportedly hires Nike design director Ben Shaffer to work on wearable devices

At this point, it's no secret that Apple is profoundly interested in wearable devices, with many rumors pegging a new "iWatch" product to be unveiled in the near future. To that end, it looks like the company has tapped one of the best in the business for the wearable category: 9to5Mac is reporting that Apple has hired Nike's Ben Shaffer, the studio director for the company's "Innovation Kitchen." Under Shaffer, a Nike employee since 2011, the Innovation Kitchen brought forth the successful Fuelband fitness tracker as well as an unusual, lightweight running shoe called the Flynit. Under his leadership, Nike was recently named the most innovative company of 2013 by Fast Company.

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