• Allianz Drunk Mirror


    DRUNK MIRROR from DrunkMirror on Vimeo.

    To raise awareness about the danger of drinking and driving OgilvyOne created an action at a famous bar in São Paulo. Using a TV screen created a very unusual mirror: a mirror with a delayed reflection effect. When people interacted with it a message would appear alerting how drinking can slower the driver's reflex.

    Agency: OgilvyOne, São Paulo, Brazil
    Chief Creative Officer: Anselmo Ramos
    Executive Creative Director: Marcos Ribeiro
    Creative Director: Marcos Ribeiro / Alexandre Ravagnani
    Art Director: Fernando Passos / Rafael Gatuzzo
    Copywriter: Flavio Tamashiro / Erich Moreira
    Account: Felipe Obara / Andrea tornovsky / Denise Caruso
    Media: Luciana Serra / Larissa Dias
    Planner: Luis Stateri / Marian Travassos / Cleber Almeida
    Producer: Cecília Taioli / Adriana Jorge
    Production Company: Santa Transmedia
    Film Director: Gustavo Rodrigues
    Sound Design: Sound Design
    Cilent: Ivan Pacicco / Luis Dix

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