Il famoso store Neo Zelandese, Qubic ha collaborato con adidas e con una delle più grandi icone sportive, ovvero gli All Blacks, realizzando questa speciale Campus 80s, nel progetto che prende il nome di All Heroes.
Completamente in suede nero e dettagli in bianco, presenta sul tallone la felce d'argento, storico tag della Nuova Zelanda e una soletta rosso fuoco dove troviamo la scritta Qubic store. Saranno realizzati solo 100 paia e saranno in vendita presso lo store da questo venerdi. I primi 15 riceveranno la sneaker con un box speciale che vedete nelle immagini, mentre le altre 85 paia saranno vendute sia in store che on-line, nella classica confezione. A completare questo pack anche una serie di card realizzate dall'artista Elliot F. Stewart, che ha riprodotto alcuni giocatori degli All Black (Sonny Bill Williams, Dan Carter, Jonah Lomu, Liam Messam) in chiave comic.
Qubic, New Zealand's sneaker and fashion boutique have collaborated with Adidas and with one of the world's most iconic sporting franchises, New Zealand's all conquering All Blacks on this special All Heroes project. A limited run of 100 all black Campus 80s bearing the famous NZ silver fern on the heel and a crimson Qubic insole. Taking things to the next level, 15 super-limited pairs encased in a steel carry box will be available first come, first serve at Qubic on Friday 23rd of September, with the remaining 85 pairs dropping instore and online that same day. Each pair of All Heroes Campus 80s also comes with a pack of limited edition collector cards by NZ comic artist Elliot F. Stewart which depicts All Black players Sonny Bill Williams, Dan Carter, Jonah Lomu and Liam Messam.
Stamattina a Milano è stato inaugurato il flagship store Pirelli in corso Venezia 1. Uno scenario di design progettato da Renato Montagner, già direttore creativo delle collezioni P-Zero. Articolato su due livelli di 1500 metri quadrati, il Pirelli Corso Venezia è il primo negozio di questo tipo per la P lunga, ma parlando con gli addetti ai lavori presenti non sarà sicuramente l'unico. Per ora, bocche cucite sui prossimi: ma è facile prevedere che si apra ad Oriente, magari in Cina, vista la massiccia presenza di inviati e giornalisti del Celeste Impero.
Tra memorabilia - una Lamborghini Miura, la Maserati 250F di Juan Manuel Fangio e altro - abbiamo fatto quattro chiacchiere con Renato Montagner, mente del progetto store e direttore creative di Pirelli dal 2009. Se volete dare un'occhiata agli ospiti della conferenza stampa, sono tutti su Fashionblog.it: per dire un nome, c'era Naomi Campbell.
Renato Montagner, come è nato il rapporto con Pirelli?
Il mio rapporto con Pirelli è nato così, per caso: mi hanno contattato, fatto vedere il progetto, poi non ci siamo più sentiti per un po' di tempo. In seguito le nostre strade si sono incrociate di nuovo: poi anche per la mia passione per il motorsport, è nata una storia, un rapporto più tra persone, che tra professionisti.
Facciamo qualche nome
Andrea Imperiali l'ad, Marco Orseniga, a capo del progetto, insieme abbiamo cominciato a condividere l'idea di cosa significhi il progetto Pirelli e il design, e scrivendoci qualche mail ci è venuta un'idea di brief, poi abbiamo cominciato a fare qualcosa, è stato tutto un work in progress.
Quanto ci avete impiegato?
In realtà non abbiamo ancora finito! Cominciamo da qui, questo è solo l'inizio: sono due anni che collaboro col progetto, prima solo per la parte tessile, poi ho cominciato a interessarmi anche alla parte del negozio, e il coinvolgimento è stato totale.
La cosa più difficile durante la progettazione di questo spazio?
Qui il difficile è sempre riuscire a rinunciare. Ci sono tanti temi che si possono raccontare in uno spazio del genere, ma volevamo essere concentrati sulla vera essenza. Molte volte si cede alla tentazione di partire con una start up e mettendo subito all'interno tutto, mentre noi vogliamo prima costruire le basi. Quindi prima di tutto vogliamo capire, costruire, spiegare cos'è il progetto e poi mettere tutti i prodotti, e fare in questa maniera, per motivi economici, di marketing, è sempre stato difficile. Devi fare compromessi… io sono un creativo, voglio fare una cosa che sia bella, però poi arriva uno ti dice "Mettiamo anche un loghino da qualche parte…" (ride, ndr).
La parte più bella, più creativa, che ti ha divertito?
È sempre stato il gruppo di lavoro, e poi in questo caso avere un progetto e un marchio molto trasversale. Accomuna dall'artista di tatuaggi alla top model: lavorare su un marchio come questo, che in realtà ha una storia, ha un certo tipo di approccio, ma ha un prodotto - il pneumatico - che nessuno va a guardare
È come la suola delle scarpe
Esattamente, sì. Alla fine raccontare tutto questo progetto, che è legato alla passione della velocità, delle sfide, in realtà mi ha dimostrato che la passione è un collante incredibile, più di qualunque strategia di marketing.
So che non si dovrebbe parlare dei concorrenti. Ma in giro per il mondo tra i flagship store come questo, ce n'è uno che ti piace?
In misura diversa credo che un progetto come Dover Street Park - ma nel mondo del fashion - sia sicuramente molto interessante e stimolante. Qui in realtà per me è un progetto di design, mi sono ispirato a quello che vedo alla Triennale e in altri musei, sono appena stato al Moca di Los Angeles a vedere una mostra sulla street art, c'erano le auto disegnate di Keith Haring, di Warhol… io mi trovo più vicino a degli spazi di derivazione industriale, dove il progetto di design è mostrato, non è un concetto retail, ma più di workshop, di laboratorio.
Quali sono le tue ispirazioni?
Io parto molto dalla matericità. I materiali hanno un certo tipo di estetica che mi affascina: il carbonio, il titanio, l'alluminio, hanno delle luci, anche la gomma stessa, che sono ispirazione. Non è tanto la forma, ma la matericità, alla fine anche Sottsass, un grande maestro faceva dei quadri per fare i suoi oggetti, perché i colori dovevano essere proporzionati. Ecco secondo me è quella la bellezza della tecnologia: può essere un telaio di una moto può essere un casco, un occhiale un orologio, in realtà sono quelli che donano l'estetica e la bellezza.
Parlando di persone fisiche invece? Prima hai nominato Sottsass
Constantin Grcic, è un designer che mi piace molto per il suo approccio anche molto da art and craft, a livello internazionale Marc Newson, anche lui parte dall'esperienza del surf (anche Montagner ne è un appassionato, ndr)e arriva fino a esporre da Gagosian. Io credo che la creatività sia la vera energia alternativa a quella che della finanza.
Stiamo parlando davanti a una Lamborghini Miura, una delle macchine più belle di sempre. Perché non si riesce più a fare macchine del genere, oppure siamo noi che non riusciamo a vederle?
Eh… qui c'era un motore, un telaio e una persona che aveva un'idea. In pochi - purtroppo - si riesce a fare, si riesce a cambiare nel bene e nel male molto più di quanto si riesca a fare in tanti. E questo anche nella creatività, anche dal punto di vista sociopolitico, pochi riescono a cambiare molto. Dal punto di vista creativo è la stessa cosa. È anche la forza del nostro progetto, poche persone, più libertà, e una struttura molto più organizzata. Meglio pochi ma buoni.
Parliamo di soldi: quanto è costato questo posto?
Quattro milioni di euro, diceva il Presidente. Io lo so pezzo per pezzo, ti so dire il mobiletto quanto è costato…
Paul Kalkbrenner in Torino
Oval Olympic Arena
Sep 17, 2011
As a web designer looking for freelance work, you are probably well aware of the importance of having a web presence and online portfolio to display your work and snag new potential clients. But when you're designing your portfolio website, you may find yourself struggling. Unlike a client's website design where your client tells you what to include, you may feel a little overwhelmed at creating a website dedicated to you and your company. Sometimes, when designing websites and writing content for yourself, you may find that you are your own worst critic.You may also like more from our Freelance archives…
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Creating your own personal portfolio website online doesn't have to be baffling or confusing. These are seven aspects that you should pay attention to when designing, creating, and posting your online portfolio website. Because really, it's about more than just posting your previous client work.
1. Memorable Logo, Simplistic Catchy Design
As a design professional, you know the spiel: "Less is more." When determining how you want to design your portfolio website, you will want to focus on creating a simplistic, easy-to-navigate website for your potential clients to peruse. If your visitor is unable to find out what you actually do or cannot figure out how to contact you, chances are they will hit their browser's back button and move on. So you need to be sure that once you have your potential client on your website, you keep them there.
You know as much as the next person: a catchy design is essential. A logo or memorable image to represent your portfolio is helpful as well, even if it's just a snazzy design with your name on it (if you're a stand-alone freelancer and don't work under a company or business name).
Additionally, be sure that the design of your site matches the look and feel of work you have done in the past, and that which you want to do in the future. For example, if you like creating more traditional websites, you're not going to want to design your online portfolio website with modern design elements and an edgy look. Keep your portfolio site design similar to the kind of work you have done in the past and enjoy doing in order to capture the right client audiences.
2. Who You Are and What You Do
Many web designers have an extensive offering of services outside of the obvious. While web design is definitely a big part of what you might do, you may offer other services to your clients, such as SEO work, graphic design and desktop publishing. It is essential that you include these services on your site. This could be a huge selling point for a certain client who is looking for a "Jack of all trades." If you can create a logo, design their business cards, and handle their social media marketing on top of designing their entire website, a client might want you for all these services wrapped into one. But they won't be able to hire you for a large package of services if they have no idea that you offer them.
On top of listing all of the services that you can offer to your clients, be sure to include a photo of yourself and a little "about me" blurb. Keep it personal, but professional. Sharing some information about your spouse and children is great, but don't go too in-depth. You want to show your potential clients that you have a life outside of the office, and many times, it helps people "connect" on a more personal level with the professional they're hiring for their work. In a simple paragraph, talk about your family, personal hobbies, and what you enjoy doing for your clients. And leave it at that. No one wants to know your life story, but they do want to know a little bit about their potential contractor to help build trust and integrity.
3. Samples of Your Work
The bread and butter of any portfolio website is, well, the portfolio! But the last thing you will want to do is just slap some links to everything you've done in the last five years and call it a day. There is more to creating the portfolio pages of your website than you may think, so let's step back and consider a few things before you jump head-first into posting your work samples.
Only the best
First, you will want to choose your best work. Your absolute best, and only the best. This not only shows off the cream of the crop, but it will also keeps you from overwhelming your potential clients. They want to get a good idea of what you do, not see your whole past history of clients, small and large. Pick your absolute favorite works, and post them for your visitors to see. Pick ones that show the design style you like to work in, the sites that you like to work on, and the clients that you like to work with.
Categorize by Service
Second, categorize your portfolio samples if you are showing off different kinds of services. Make one category for graphic logo designs that you may have done, another for complete web design setups, and another for desktop publishing work that you have been hired for in the past. By categorizing your portfolio, you can help your visitors easily navigate and find samples of what they are looking to hire you to complete for their own company.
Narrow your Focus
Third, consider the work you are looking for. If you're no longer wanting to do desktop publishing and want to focus more on web design and graphic work, then don't include samples of your desktop publishing work. You can mention that you've done it in the past in your "About Me" and "Services" section, but then leave it be until someone asks. Then you can make a judgment call with a potential client who might be looking for a complete services package.
Fourth, don't be afraid to name drop. If you've done work for a huge, well-known company, let your clients know. This gives them the idea that you're quite the big shot if a large, internationally known company has utilized your design services in the past.
And one of the most important things you will want to do to your main portfolio page on your website is to update often. This ensures that it is up-to-date and relevant over the course of time.
4. Link to Relevant Blogs
Many web design professionals also run their own blogs where they post articles, updates, and information that is relevant to their related line of work. Some web designers enjoy sharing their knowledge with others, and if you've already got a professional blog up and running, you will definitely want to make sure you link to it, and vice versa – linking your blog to your portfolio website. Showing knowledge in your area of expertise just solidifies your professional abilities in the design field, and can give your potential clients a better idea of how you function, what you know, and how informative and well-versed you are in your career of choice.
Over time, you will have compiled a nice list of clients that you have worked with; many of these may have offered you kind words, perhaps thanking you extensively for what you have done for them and their business. Perhaps they sent you an email to thank you for your hard work and the success their business has seen from your recent design work, or maybe you've received a few glowing recommendations on your LinkedIn profile from past clients. If you have any of these positive, amazing testimonials, include them on your portfolio website! Nothing says "true professional" than someone who has hundreds of kind words on their site of past and present clients talking them up about how great they are, how professional they were, and how their web design has made their company a success.
Create a page on your portfolio website of testimonials if you have them. If you don't, do not be afraid to ask! Contact some of your past clients and ask them if they'd be willing to write a testimonial for you, and also check with them to see if you can reference their name and company as well. Many individuals will enjoy doing this, especially if you plan on linking to their website. Use a wide variety of testimonials – short ones to long ones, and testimonials about different kinds of projects and services that you have completed in order to give your potential client a good idea of how well-rounded you are as a professional contractor.
6. Downloadable Résumé
It is imperative that you understand that some people won't enjoy browsing your background on a computer. For some companies, it is easier for them to print out a résumé of a potential contractor hire, in order to peruse and evaluate it at a later time. In some cases, there may be a number of individuals that are working together to decide on a web designer, a process often based on physical documents. To address these situations, you will want to make a separate, downloadable PDF résumé for your potential clients to access. It doesn't need to be as extensive as your online portfolio, but should include the basics and then reference your portfolio website as a place to learn more about what you offer. This allows clients considering you as a contract to print off your résumé, email it over to a coworker, or save it on their computer for instant access.
7. Contact Information
You cannot be hired by someone if you cannot be contacted. Many people overlook this important aspect of their portfolio. While you may think that posting an email address to contact you is sufficient, you need to understand that, in today's world, you need to offer a number of different contact methods. Some companies like instant messaging their potential contractors for online interviews, while others prefer to fill out a contact form on a website. Some might prefer the traditional telephone, and some might just want to send over an email. No matter how your potential client likes to keep in touch with those they intend to hire, it's a great idea to provide a variety of ways to be contacted. Include a fillable contact form on your website, as well as an email address for direct contact. A telephone number and mailing address are appropriate when applicable. Another way to stay in contact with visitors to your portfolio website is to provide links to your professional social media and social networking accounts, such as your Twitter account, Google+ account, and Facebook page.
Creating a memorable and impressive portfolio website is critical, as it is the first impression that a potential client will have of you, your business, and your abilities. Including the proper portions is essential to being found in the sea of freelance web designers and snagging the client of your dreams. Applying these seven keys will put you well on your way!
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Open until 1 December 2011, 18:00 GMT+03. You have approximately 80 days remaining to attend. Read on to find out more details about how you can enter.
This is a free contest, which means that you can enter for free and without the need of paying an entry fee.
Winners announcement expected: 10 December 2011
Note: Contest Watchers uses Coordinated Universal Time (UTC). All calculations are approximate and based on UTC.
Yota Space Festival 2012 announces an international competition in digital and multimedia art. Yota Space is an international festival in Saint Petersburg dedicated to digital culture and digital art. From the very first year Yota Space attracted the international new media community. Yota Space festival is a space for future, a captivating creative environment, and a platform for experience exchange.
With this call, Yota Space invites residents of any country in the world: artists, programmers, graphic designers, 3D-graphic artists, architects, students and professionals from all related fields. The winning projects will be presented at Yota Space, which will be held in St Petersburg in Spring 2012.
Yota Space is the best opportunity to show your work to international creative community.
Yota Space is Calling for Digital and Multimedia Artworks
The goal of this contest is to identify the most interesting works, which are consistent with the Festival's topics, in the field of interactive technologies and design for their subsequent public demonstration within the framework of the Festival.
Eligible entries must be related to:
- Interactive installations / interactive art;
- Generative art;
- 3D mapping;
- Interactive applications and games;
- Screening programs;
- Light graffiti;
- Light, kinetic, immersive sculptures, objects and installations;
- New media-based performances.
Very Important: The jury will consider only existing works, Yota Space does not finance the production of new projects. Works that imply a static demonstration of the form (photographs, paintings, sculptures etc.) with the exception of 3D-mapping and screening programs projects sent for the contest are required to use interactive technologies and/or special software.
Present Your Work on Yota Space 2012
Yota Space festival producers grant the winners:
- the opportunity to present their work at Yota Space;
- implementation of the technical rider, flights and transfers to non-resident and foreign participants;
- visa support and accommodation during the set up and opening of the festival.
Important to Know
- With this call for submissions, Yota Space invites residents of any country in the world.
- If you send more than one project, you need to register each work separately.
- You need to make sure you are able to provide high resolution images and video. Transmitting and publication of your work will also require high-quality pictures and HD-video (1920 x 1080) or non-compressed files (.mov, .avi etc.). Yota Space does not pay for the cost of conversion. Before placing your work please ensure that your master copies have no problems with video and sound.
- Groups of authors are welcome, but you only need to give contact details of one group member, during registration.
How to Submit to Yota Space Festival 2012?
Apply online, through Yota Space official website.
No entry fee. It's free to enter.
Contest Watchers chooses the best international design contests and promotes them. If you need help with the promotion of your design contest, we'd love to help. Follow us on Twitter and Facebook for even more international design contests.
Se devi lanciare una rivista che cosa fai? Punti prima di tutto avere una copertina che abbia effetto, che possa far immaginare i contenuti, e se hai le possibilità la farla realizzare da un nome d'effetto come quello di Damien Hirst sei un passo avanti. Sua la firma dell'opera che riprende il concecpt della banana di Warhol per il disco dei Velvet Underground. La rivista è Garage, nuovo magazine di moda e arte curato da Dasha Zhokova da POP Magazine, con collaboratori di tutto rispetto: Larry Gagosian, Derek Blasberg, Hedi Slimane, Juergen Telle, e altri ancora.
If you would launch a magazine, what are you doing? Points first try to realize a cover to take effect, to imagine that it can contents, and if you have the possibilities to call a name of effect as Damien Hirst you have already earned a point. His signature work that echoes the concecpt Warhol Banana for Velvet Underground disc.
As in a garage that stores and converts articles which sometimes promise a phenomenal success, the new magazine Garage stores and converts the elements of fashion, culture, art and our environment. Under the aegis of Dasha Zhokova, coming from POP magazine, the magazine will work with artists (Abramovic, Koons, D. Hirst, etc.) and contributing friends (Larry Gagosian, Derek Blasberg, Hedi Slimane, Juergen Teller, etc.).
Agency: WHYBIN\TBWA, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Craig Farndale, Connan James
Art Director: Kurt Strong, Matt West
Redline Tattoo is a classic shop. But from now on, they also offer piercing. So how do you promote the new offer to a target group that won't raise their eyebrows for a regular ad? Well, when you know they won't settle for Photoshop, you have to go for the real deal. Peek behind the scenes at redlinetattoo.se.
Agency: Markus Reklambyrå, Linköping, Sweden
Creative Director: Markus Lindsjö
Art Directors: Tomas Nilsson, Berni Kalle, Ulrika Smith Svenstedt
Copywriter: Gustav Johansson
Photographer: David Einar, Linkin
Graphic Design: Maria Steen
Inside the new boutique hotel in NYC's arts district
From the airy architecture of seaside retreat Basico to Distrito Capital's urban focus, Mexico-based hotel group Habita has already made a name for itself for how it introduces high-design without disrupting surroundings. Opening today, 6 September 2011, Hôtel Americano, their first U.S. property, brings this elegantly light touch to New York City. The 56-room hotel both blends well into the scale of its "Way West Chelsea" neighborhood and firmly stakes a claim to its future. Designed for locals as well as out-of-towners, the destination offers a rooftop cafe and pool, basement bars and a street-level cafe in a section of NYC's gallery district that has been one of the last to transform from its industrial past.
Like when the Ace Hotel opened to the East (as well as Habita's property in Mexico City's Condesa neighborhood), Americano's arrival signals a new beginning for the area. With the elevated outdoor park, the High Line, opening nearby and a newly-constructed condo across the street, the new growth promises to reinvigorate an area formerly home to literally one restaurant and generally lacking housing and retail. And just how did the developers manage to balance the needs of the neighborhood with their ambitious new property? Let's start with the building itself.
The work of Mexican architect Enrique Norten, a metal mesh-clad exterior creates a clean and striking facade whose clean lines integrates well with neighboring warehouse spaces while lending contemporary shine. By offsetting this facade from the windows, the size of the rooms inside feel a bit bigger—a welcomed detail for the more petite rooms on that side of the hotel. Across the hall, the larger accommodations feature a sitting area, fire places and bigger bathrooms. All rooms (designed by Arnaud Montigny) house wooden platform beds inspired by Japanese ryokans; beautiful wood cubes hold the beds in the bigger spaces.
For those who aren't staying at the hotel, the Americano has a separate entrance so neighborhood visitors don't compromise the experience for guests. A cafe near the front door provides Intellegentsia coffee (its first NYC outpost) and fresh-squeezed juices. Just behind the cafe, a restaurant will serve three meals a day indoors and on the back terrace.
On the roof, also open to the public and accessible via a separate elevator so as to not annoy hotel guests, La Piscine bar and grill will feature not only a seasonal menu but also seasonal decor—open and airy in the summer, glass-enclosed warmth in the winter.
Below the lobby, Bar Americano—a concrete tube of a bar, feels like a chic, modern subway station. Behind this space is El Privado, a small, warm living room with a bar that feels more like a kitchen, which as the name suggests is reserved for private functions.
A welcomed addition to our neighborhood, Hôtel Americano is now open for hotel guests and cafe customers. The additional spaces are set to open in late September or early October.
All photos by Josh Rubin