• Europcar Minibus

    Europcar Minibus

    In order to promote the Europcar "minibus special" among a young target group we show cinema visitors something they have never seen before on screen: themselves. In a gigantic rear view mirror, taking a common ride. A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.

    Agency: Ogilvy, Frankfurt, Germany
    Creative Directors: Dr. Stephan Vogel, Pit Kho
    Copywriter: Lukas Liske
    Art Director: Daniel Schweinzer
    Agency Producer: Norman Strohmaier
    Production Company: Satis&Fy

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